The ECB are committed to spending more than three times the income they generate from women’s cricket on the female game this year as part of a concerted attempt to grow that part of the sport. 

The governing body were strongly criticised for a ‘historic underinvestment’ in the women’s game last week in a damning report produced which labelled the sport as sexist and racist by the Independent Commission for Equity in Cricket, who also called for the immediate equalisation of international match fees for men and Shape Kapsel women.

The ECB are determined to reduce the gender pay gap, but insist it will take time as their spending on women’s cricket already dwarfs the money it produces. 

Mail Sport has learned that the ECB’s budget for women’s cricket this year is over £30million, more than three times the £10m it generates in revenue, most of which comes from the Sky Sports television deal for England games and the women’s Hundred.

Sky’s investment in women’s cricket will increase further when the their new TV deal begins in 2025, whereas the fees paid to secure men’s matches over the next cycle have dropped slightly. 

The ECB are committed to spending over £30million on women’s cricket this year

Mel Jones warned that rushing towards gender parity would damage the sport overall

The governing body were criticised for a ‘historic underinvestment’ in the women’s game 

In addition to demanding equal matches fees the ICEC also called for equal salaries at domestic level by 2029 and international level by 2030, but former Australian international Mel Jones warned that rushing towards gender parity would damage the sport overall.

‘Equal pay sounds like the right thing to do and we should definitely be ambitious about getting there eventually, but to do it immediately would also be damaging,’ Jones said. 

‘It would suck up enormous sums of money from other parts of the game. So we need to be careful.’

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